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Vendors & Visitors Facts 2020

VENDORS

Vendors reported high visitor engagement, increased spending and positive relationship with the Fair.  Vendors are asked to review Visitor facts below and that you align with our Values:

Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic

69%

met or exceeded turnover target with 40% with achieving $1K to $3K and 17% exceeding $3K

29%

sold out or nearly sold out and 81% and had eftpos

71%

rated experience excellent or above average

93%

say communication very good

84%

rated our marketing efforts very good

86%

rated layout very good

90%

 applauded our waste minimisation efforts as very good

83%

will be a vendor again and a very good Net Promoter Score of 44

23%

stayed in Kāpiti with 50% at paid accommodation for 2-3 nights

VENDORS ATTENDED BECAUSE:

66%   Market & promote   

66%   Attended in past

47%   Attractive location   

29%   Affordable site fee   

20%   Liked sound of Fair   

20%   Perfect timing   

19%   Recommended   

17%   Commercial vendor   

16%   Friends & family near by   

13%   Experience new Fair  

  7%   Supporting local 

VENDORS FOUND THE FAIR FROM:

60%   Attended in past 

46%   Social media

23%   Email campaigns 

19%   Friends & family 

19%   Billboards & signs 

19%   Website, Google & Eventfinda 

13%   Vendor referral 

  6%   Flyers & posters 

  4%   Word of mouth 

  3%   Newspaper
  3%   Radio

 

VISITORS

Visitor feedback aligns with our Mission, to be a fun and tasty day out for all foodies that fills your life with GOOD friends, GOOD times and GOOD food.  They want to attend a destination event where to try, buy, eat, drink and relax and be entertained.  Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendors sites need to be attractive and engaging.

Visitors were clear they want to spread their budget to try a variety of different tastes and to shop for packaged items to take home or to give away as gifts.  They want more vendors interacting with samples, smaller plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, Keto and sugar free.  The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a liquor zone and 40% ready to eat delicious food offerings.

98%  had an amazing or good experience at the Fair

69%  did not bring kids, 10% with kids <5 years and 21% came with kids 5-16 years

93%  happy with the selection of ready to eat vendors and 89% of packaged vendors

79%  buy products again tried at the Fair

79%  will visit next year with an excellent 52 Net Promotor Score

31%  were 26-40 years, 40% were 41-55 years and 20% were 56-70 years

83%  were women with their tribe and 44% spent up to $200 or more

67%  thought gate entry cost was great or about right, 70% love gold coin parking

24%  stayed in Kāpiti, 55% with friends or family, 45% at paid accommodation, 89% staying 1-3 nights

SUCCESSFUL MARKETING CHANNELS:

82%   Social media 

35%   Billboards & signs 

25%   Friends & family 

20%   Word of mouth

12%    Newspaper

11%    Been before 

10%   Website, Google, Eventfinda 

  9%   Posters & flyers 

  6%   Radio

 

 
 
KFF 2019
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