Vendor & Visitor Facts 2024

The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.

VENDORS

Vendors are asked to review the Vendor & Visitor facts and to align with our Values:

Professional | Fun | Connected | Health

73%

met or exceeded their turnover target

42%

turned over $1K to $3K and 25% exceeded $3K

88%

used Eftpos

84%

rated their experience at the Fair excellent or very good

96%

say our communication was excellent or very good

95%

rated our marketing efforts as excellent or very good

91%

rated our layout as excellent or very good

93%

applauded our waste efforts as excellent or very good

93%

will attend again with an excellent Net Promoter Score of 56

CHOSE TO ATTEND BECAUSE:

58% Market & promote

65% Attended in past

39% Attractive location

29% Affordable site fee

24% Commercial vendor

24% Experience new Fair

21% Perfect timing

20% Recommended

19% Friends & family near by

17% Liked sound of Fair

HEARD ABOUT US FROM:

44% Social media

25% Email

20% Billboards & signs

19% Word of mouth

18% Friends & family

13% Vendor referral

8% Websites

3% Newspaper
3% Radio

VISITORS

Visitor feedback aligns with our Mission, to be an exciting and indulgent day filled with good food, good music, and great company for all food enthusiasts. They want to attend a destination event to try, buy, eat, drink, relax and be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendor sites need to be attractive and engaging.

Visitors are clear they want to spread their budget to try different flavours and shop for packaged items to take home or to give away as gifts. They are seeking more vendors engaging with samples, SMALLER plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto, sugar free and fresh options. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of ready to eat food offerings.

The total impact on the local economy was $3,628,929 to turnover, $1,917,932 to GDP, $887,919 to household income and 19.445 new jobs (measured as annual FTEs). The estimated return on investment was 54.8:1. In other words, for every $1 invested, $54.80 was returned to the local economy. $351.81 was the average spend by those staying 2.44 nights in Kāpiti.

12,125 visitors

56% from Kāpiti, 33% from Wellington and 11% from around the Motu

84% reported an amazing or great experience

96% happy with vendor selection with high brand recall

82% loved the entertainment programme

85% will visit next year

79% women bringing their tribe

70% did not bring children

22% were 26-40 years, 33% 41-55 years and 33% were 56-70 years

51 excellent Net Promoter Score