Vendors & Visitors Facts 2020
VENDORS
Vendors reported high visitor engagement, increased spending and positive relationship with the Fair. Vendors are asked to review Visitor facts below and that you align with our Values:
Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic
69%
met or exceeded turnover target with 40% with achieving $1K to $3K and 17% exceeding $3K
29%
sold out or nearly sold out and 81% and had eftpos
71%
rated experience excellent or above average
93%
say communication very good
84%
rated our marketing efforts very good
86%
rated layout very good
90%
applauded our waste minimisation efforts as very good
83%
will be a vendor again and a very good Net Promoter Score of 44
23%
stayed in Kāpiti with 50% at paid accommodation for 2-3 nights
VENDORS ATTENDED BECAUSE:
66% Market & promote
66% Attended in past
47% Attractive location
29% Affordable site fee
20% Liked sound of Fair
20% Perfect timing
19% Recommended
17% Commercial vendor
16% Friends & family near by
13% Experience new Fair
7% Supporting local
VENDORS FOUND THE FAIR FROM:
60% Attended in past
46% Social media
23% Email campaigns
19% Friends & family
19% Billboards & signs
19% Website, Google & Eventfinda
13% Vendor referral
6% Flyers & posters
4% Word of mouth
3% Newspaper
3% Radio
VISITORS
Visitor feedback aligns with our Mission, to be a fun and tasty day out for all foodies that fills your life with GOOD friends, GOOD times and GOOD food. They want to attend a destination event where to try, buy, eat, drink and relax and be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendors sites need to be attractive and engaging.
Visitors were clear they want to spread their budget to try a variety of different tastes and to shop for packaged items to take home or to give away as gifts. They want more vendors interacting with samples, smaller plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, Keto and sugar free. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a liquor zone and 40% ready to eat delicious food offerings.
98% had an amazing or good experience at the Fair
69% did not bring kids, 10% with kids <5 years and 21% came with kids 5-16 years
93% happy with the selection of ready to eat vendors and 89% of packaged vendors
79% buy products again tried at the Fair
79% will visit next year with an excellent 52 Net Promotor Score
31% were 26-40 years, 40% were 41-55 years and 20% were 56-70 years
83% were women with their tribe and 44% spent up to $200 or more
67% thought gate entry cost was great or about right, 70% love gold coin parking
24% stayed in Kāpiti, 55% with friends or family, 45% at paid accommodation, 89% staying 1-3 nights
SUCCESSFUL MARKETING CHANNELS:
82% Social media
35% Billboards & signs
25% Friends & family
20% Word of mouth
12% Newspaper
11% Been before
10% Website, Google, Eventfinda
9% Posters & flyers
6% Radio
