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Vendors & Visitors Facts 2023

The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.


Vendors are asked to review the Vendor and Visitor facts and to align with our Values:

Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic


met or exceeded their turnover target  


turned over $1K to $3K and 13% exceeded $3K


used Eftpos


rated their experience at the Fair excellent or above average


say our communication was very good


rated our marketing efforts as very good


 rated our layout as very good


applauded our waste efforts as very good


will attend again


68%   Market & promote   

56%   Attended in past

34%   Attractive location   

29%   Commercial vendor   

24%   Affordable site fee

21%   Recommended   

18%   Experience new Fair   

16%   Liked sound of Fair   

13%   Perfect timing   

  6%   Friends & family near by 



40%   Social media

26%   Email 

23%   Word of mouth 

13%   Billboards & signs 

12%   Websites 

  8%   Vendor referral 

  6%   Friends & family 

  2%   Newspaper
  2%   Radio



Visitor feedback aligns with our Mission, to be an exciting, delectable, and indulgent day out for all foodies that fills your life with GOOD friends, GOOD times, GOOD food and GOOD music.  They want to attend a destination event to try, buy, eat, drink, relax and be entertained.  Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendor sites need to be attractive and engaging.

Visitors are clear they want to spread their budget to try different flavours and shop for packaged items to take home or to give away as gifts.  They are seeking more vendors engaging with samples, SMALLER plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto, sugar free and fresh options.  The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of ready to eat food offerings.

Total economic impact turnover was $2,762,561.

Value added $1,018,657 | Household income $626,111 | FTEs 16 | Return on Investment 34:1

11,565  visitors

57%  from Kāpiti and 43% from around the Motu 

99%  reported an amazing or good experience

95%  happy with vendor selection and had high brand recall

86%  loved the entertainment

82%  will visit next year

79%  women bringing their tribe

69%  did not bring children

25%  were 26-40 years,  35% 41-55 years and 29% were 56-70 years

$143 average spend and staying 1.91 nights in Kāpiti

    60 excellent Net Promoter Score 


72%   Social media 

35%   Billboards & signs 

31%   Friends & family 

31%   Word of mouth

18%   Websites

16%   Email 

12%   Newspaper 

11%   Posters & flyers

  6%   Radio



KFF 2023

KFF 2023

KFF 2023

Big RepellentKFF 2023

KFF 2023

KFF 2022

KFF 2022


Event Organiser

Helene Judge
5 Olive Terrace
Paraparaumu Beach 5032

Tel: 027 244 9585

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