Vendors & Visitors Facts 2022

The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.

VENDORS

Vendors are asked to review the Visitor facts and align with our Values:

Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic

74%

met or exceeded turnover target with 49% $1K to $3K and 12% exceeding $3K

81%

had an Eftpos terminal

72%

rated experience excellent or above average

93%

say communication very good

84%

rated our marketing efforts very good

81%

rated layout very good

94%

applauded our waste effort as very good

87%

will attend again with an excellent Net Promoter Score of 52

22%

stayed in Kāpiti, 64% with friends or family and 36% paying for 1-3 nights

CHOSE TO ATTEND BECAUSE:

70% Market & promote

53% Attended in past

41% Attractive location

35% Affordable site fee

31% Experience new Fair

20% Liked sound of Fair

22% Commercial vendor

20% Liked sound of Fair

20% Perfect timing

18% Recommended

8% Friends & family near by

HEARD ABOUT FROM:

64% Social media

27% Friends & family

21% Word of mouth

19% Email campaigns

19% Billboards & signs

15% Website, Eventfinda, Google, Humanitx

11% Vendor referral

9% Flyers & posters

6% Newspaper
6% Radio

VISITORS

Visitor feedback aligns with our Mission, to be a fun, indulgent & tasty day out for all foodies that fills your life with GOOD friends, GOOD times and GOOD food. They want to attend a destination event to try, buy, eat, drink, relax and to be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendors sites need to be attractive and engaging.

Visitors are clear they want to spread their budget to try a variety of different tastes and to shop for packaged items to take home or to give away as gifts. They want more vendors interacting with samples, small plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto and sugar free. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of delicious ready to eat food offerings.

99% had an amazing or good experience

67% did not bring kids younger than 5 to 16 years

62% of visitors were from Kāpiti and 38% from all around the motu

91% happy with selection of ready to eat and packaged vendors with high brand recall

80% will visit next year with an excellent 55 Net Promoter Score

27% were 26-40 years, 38% were 41-55 years and 22% were 56-70 years

80% were women bringing their tribe, spending $122.72 on average per person

18% of visitors stayed in Kāpiti for 2 nights