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Vendors & Visitors Facts 2018

VENDORS

When surveyed, many vendor comments and suggestions were received which are helpful as we plan for growth.  Our relationship with vendors is positive, transparent and a win/win as we strive to be an iconic F&B pop-up extravaganza that makes a lasting impression in the minds and bodies of all foodies.

We ask vendors to evolve with us over time and to align with our values:

Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic

81%

met or exceeded turnover target

56%

achieved turnover $1,000-$5,000

25%

sold out or nearly sold out

85%

had Eftpos

80%

rated experience as excellent or above average

97%

say communication is very good

98%

will be a vendor again

95%

will recommend to others

88%

rated layout as very good

 

VENDORS CHOSE TO ATTEND BECAUSE:

76%   Opportunity to market & promote   

49%   Affordable site fee   

41%   Attractive location   

24%   Family & friends live close by   

24%   Recommended   

24%   Liked the sound of the Fair   

24%   Other (attended in past etc)   

22%   Perfect timing   

20%   Experience a new Fair & location   

14%   Commercial vendor   

VENDORS FOUND OUT ABOUT THE FAIR FROM:

48%    Facebook, Instagram, Neighbourly 

29%    Email 

25%    Billboards 

20%    Family & friends 

17%    Local street signs 

15%    Vendor referral 

8%       Eventfinda 

8%        Newspaper advertising 

7%        Website 

5%        Flyers & posters 

3%        Radio advertising 

29%    Other (attended in past etc)

VISITORS

When surveyed, we received many excellent visitor suggestions that align with our Mission, to be a fun and tasty day out for all foodies that fills your life with good friends, good times and good food.  99% of visitors had an amazing or good experience. They tell us they want to attend a destination event where they can try & buy products, relax & socialise, eat & drink and be entertained.

When it comes to ready to eat foods, most have a budget and are keen to try a variety of foods meaning portion size and price is important along with vendor positioning and aisle size.  In addition, healthy options, vegetarian, vegan, GF, DF and sugar free all continue to feature in their feedback.

All visitors love exploring the packaged and other F&B items that generally make-up around 60% of the sites at the Fair meaning vendor sites need to be attractive and engaging for visitors to stop, browse, try and buy.

60%  of visitors did not bring kids

13% came with kids <5 years and 21% 5-15 years.

92% were happy with the selection of vendors | 79% will buy products tried at the Fair

82% said they will visit next year | 96% will recommend to others.

65% were 36-55 years and 85% were women with many spending up to $150 or over.

SUCCESSFUL MARKETING CHANNELS:

85%     Facebook, Instagram, Neighbourly, LinkedIn, Twitter 

46%     Local street signs 

29%     Word of mouth 

28%     Newspaper

21%     Billboards 

21%     Posters & flyers 

12%     Radio 

10%    Other (been before etc) 

7%     Website 

5%     Eventfinda 

 


KFF Vendors 2018

KFF Vendors 2018

 
 
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