Vendor & Visitor FACTS 2025

The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.

VENDORS

Vendors are asked to review the Vendor & Visitor facts and to align with our Values:

Professional | Fun | Connected | Health

71%

met or exceeded their turnover target

47%

turned over $1k to $3k; 18% achieved $3k to $5k; 3% exceeded $5k

86%

rated their overall experience as excellent or very good

99%

say our communication was excellent or very good

92%

rated our marketing efforts as excellent or very good

91%

rated the site map as excellent or very good

95%

applauded our waste diversion as excellent or very good

92%

used their own Eftpos merchant facility

90%

will attend again

TOP REASONS TO ATTEND:

70% Attended in past

60% Marketing & promotion

34% Attractive location

29% Commercial vendor

27% Affordable site fee

TOP CHANNELS HEARD ABOUT US:

48% Social media

32% Word of mouth

19% Email

15% Billboards & signs

VISITORS

Visitors want to attend a destination event to try, buy, eat, drink, relax and be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendor sites need to be attractive and engaging. They are clear they want to spread their budget to try different flavours and shop for packaged items to take home or to give away as gifts.

They are seeking vendors that engage with samples, SMALLER plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto, sugar free and fresh options. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of ready to eat food offerings.

ECONOMIC IMPACT

Based on the investment of $42,000 by the Kāpiti Major Events Fund, the estimated return on investment was 25.1. In other words, for every $1 invested, an estimated $25 was returned to the local economy's GDP. The estimated total impact on the Kapiti economy was an additional $1,995,282 to turnover, $1,054,565 to GDP, $488,175 to household income and 10.7 new jobs (annual FTEs).

10,804 visitors

59% from Kāpiti, 28% from Wellington, and 13% from around the Motu

84% reported an amazing or great experience

94% happy with vendor selection with high brand recall

84% loved the entertainment programme

87% will visit in the future

82% were women bringing their tribe

75% did not bring tamariki

21% were 26-40 years, 29% 41-55 years, and 34% were 56-70 years

58 rated an excellent Net Promoter Score