Vendors & Visitors Facts 2022
The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.
VENDORS
Vendors are asked to review the Visitor facts and align with our Values:
Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic
74%
met or exceeded turnover target with 49% $1K to $3K and 12% exceeding $3K
81%
had an Eftpos terminal
72%
rated experience excellent or above average
93%
say communication very good
84%
rated our marketing efforts very good
81%
rated layout very good
94%
applauded our waste effort as very good
87%
will attend again with an excellent Net Promoter Score of 52
22%
stayed in Kāpiti, 64% with friends or family and 36% paying for 1-3 nights
CHOSE TO ATTEND BECAUSE:
70% Market & promote
53% Attended in past
41% Attractive location
35% Affordable site fee
31% Experience new Fair
20% Liked sound of Fair
22% Commercial vendor
20% Liked sound of Fair
20% Perfect timing
18% Recommended
8% Friends & family near by
HEARD ABOUT FROM:
64% Social media
27% Friends & family
21% Word of mouth
19% Email campaigns
19% Billboards & signs
15% Website, Eventfinda, Google, Humanitx
11% Vendor referral
9% Flyers & posters
6% Newspaper
6% Radio
VISITORS
Visitor feedback aligns with our Mission, to be a fun, indulgent & tasty day out for all foodies that fills your life with GOOD friends, GOOD times and GOOD food. They want to attend a destination event to try, buy, eat, drink, relax and to be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendors sites need to be attractive and engaging.
Visitors are clear they want to spread their budget to try a variety of different tastes and to shop for packaged items to take home or to give away as gifts. They want more vendors interacting with samples, small plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto and sugar free. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of delicious ready to eat food offerings.
99% had an amazing or good experience
67% did not bring kids younger than 5 to 16 years
62% of visitors were from Kāpiti and 38% from all around the motu
91% happy with selection of ready to eat and packaged vendors with high brand recall
80% will visit next year with an excellent 55 Net Promoter Score
27% were 26-40 years, 38% were 41-55 years and 22% were 56-70 years
80% were women bringing their tribe, spending $122.72 on average per person
18% of visitors stayed in Kāpiti for 2 nights
HEARD ABOUT FROM:
79% Social media
30% Billboards & signs
29% Friends & family
24% Word of mouth
16% Website, Eventfinda, Google, Humanitix
13% Email
12% Newspaper
11% Been before
10% Posters & flyers
6% Radio