Vendors & Visitors Facts 2023

The Fair reserves the right to use any image captured by our official photographer for promotional purposes in any media, in perpetuity without compensation, unless not consented.

VENDORS

Vendors are asked to review the Vendor and Visitor facts and to align with our Values:

Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic

79%

met or exceeded their turnover target

53%

turned over $1K to $3K and 13% exceeded $3K

84%

used Eftpos

76%

rated their experience at the Fair excellent or above average

94%

say our communication was very good

85%

rated our marketing efforts as very good

82%

rated our layout as very good

95%

applauded our waste efforts as very good

82%

will attend again

CHOSE TO ATTEND BECAUSE:

68% Market & promote

56% Attended in past

34% Attractive location

29% Commercial vendor

24% Affordable site fee

21% Recommended

18% Experience new Fair

16% Liked sound of Fair

13% Perfect timing

6% Friends & family near by

HEARD ABOUT FROM:

40% Social media

26% Email

23% Word of mouth

13% Billboards & signs

12% Websites

8% Vendor referral

6% Friends & family

2% Newspaper
2% Radio

VISITORS

Visitor feedback aligns with our Mission, to be an exciting, delectable, and indulgent day out for all foodies that fills your life with GOOD friends, GOOD times, GOOD food and GOOD music. They want to attend a destination event to try, buy, eat, drink, relax and be entertained. Vendor positioning and interaction is paramount as visitors explore the Fair meaning vendor sites need to be attractive and engaging.

Visitors are clear they want to spread their budget to try different flavours and shop for packaged items to take home or to give away as gifts. They are seeking more vendors engaging with samples, SMALLER plates of ready to eat foods, lower top-level pricing and more food options including vegetarian, vegan, GF, DF, keto, sugar free and fresh options. The Fair curates the Site Map with the aim of achieving 60% packaged sites that includes a Liquor Zone and 40% of ready to eat food offerings.

Total economic impact turnover was $2,762,561.

Value added $1,018,657 | Household income $626,111 | FTEs 16 | Return on Investment 34:1

11,565 visitors

57% from Kāpiti and 43% from around the Motu

99% reported an amazing or good experience

95% happy with vendor selection and had high brand recall

86% loved the entertainment

82% will visit next year

79% women bringing their tribe

69% did not bring children

25% were 26-40 years, 35% 41-55 years and 29% were 56-70 years

$143 average spend and staying 1.91 nights in Kāpiti