Vendors & Visitors Facts 2018
When surveyed, many vendor comments and suggestions were received which are helpful as we plan for growth. Our relationship with vendors is positive, transparent and a win/win as we strive to be an iconic F&B pop-up extravaganza that makes a lasting impression in the minds and bodies of all foodies.
We ask vendors to evolve with us over time and to align with our values:
Professional | Integrity | Fun | Connected | Engaged | Healthy | Hygienic
met or exceeded turnover target
achieved turnover $1,000-$5,000
sold out or nearly sold out
rated experience as excellent or above average
say communication is very good
will be a vendor again
will recommend to others
rated layout as very good
VENDORS CHOSE TO ATTEND BECAUSE:
76% Opportunity to market & promote
49% Affordable site fee
41% Attractive location
24% Family & friends live close by
24% Liked the sound of the Fair
24% Other (attended in past etc)
22% Perfect timing
20% Experience a new Fair & location
14% Commercial vendor
VENDORS FOUND OUT ABOUT THE FAIR FROM:
48% Facebook, Instagram, Neighbourly
20% Family & friends
17% Local street signs
15% Vendor referral
8% Newspaper advertising
5% Flyers & posters
3% Radio advertising
29% Other (attended in past etc)
When surveyed, we received many excellent visitor suggestions that align with our Mission, to be a fun and tasty day out for all foodies that fills your life with good friends, good times and good food. 99% of visitors had an amazing or good experience. They tell us they want to attend a destination event where they can try & buy products, relax & socialise, eat & drink and be entertained.
When it comes to ready to eat foods, most have a budget and are keen to try a variety of foods meaning portion size and price is important along with vendor positioning and aisle size. In addition, healthy options, vegetarian, vegan, GF, DF and sugar free all continue to feature in their feedback.
All visitors love exploring the packaged and other F&B items that generally make-up around 60% of the sites at the Fair meaning vendor sites need to be attractive and engaging for visitors to stop, browse, try and buy.
60% of visitors did not bring kids
13% came with kids <5 years and 21% 5-15 years.
92% were happy with the selection of vendors | 79% will buy products tried at the Fair
82% said they will visit next year | 96% will recommend to others.
65% were 36-55 years and 85% were women with many spending up to $150 or over.
SUCCESSFUL MARKETING CHANNELS:
85% Facebook, Instagram, Neighbourly, LinkedIn, Twitter
46% Local street signs
29% Word of mouth
21% Posters & flyers
10% Other (been before etc)